Corporate Blog Solutions

Service Highlights

1. Fully managed and outsourced Corporate Blog Solutions
2. Viral Marketing and online community development initiatives
3. Social enhanced marketing and PR working with your existing partners

Service in Detail.

Gaining attention, earning credibility and building trust online is increasingly challenging. However, n3w media are helping several organisations create an authoritative position and influenced online conversations within their industry sector by developing and managing an editorially independent blog for them. Seasoned PR professionals work with a combination of expert contributors as well as your management team to devise effective blog strategies that are easy to grow and form a solid foundation for your Social media strategy.

An organization’s blog should be focused on establishing a position of thought leadership. When executed effectively an enterprise blog will:

• Build a social media-based marketing and sales platform
• Generate market insights for lead generation, PR and newsletters
• Can become viewed as an authoritative industry news site
• Require minimal client time investment
• Transform your Customer Service capability.

Online Communities

When developed thoughtfully an online community, will help organisations reshape their customer service, market research, customer insights and customer advocacy. n3w can support you in a number of ways through services which help you design community strategy right through to development of full scale solutions, ongoing community management as well as essential marketing.

A pre-requisite to any blog or community project is to understand the potential business value in financial and operational detail. Using n3w media’s facilitated ideation workshop can provide a vital first step towards quantifying the potential and preparing to build a business case for a pilot project. We lead your management team through a structured process to quantify the potential within your organization, learn from best practice through examples from other organisations and quantify the required investment. Developing an online community is typically most effective when considered as a cross functional project. Therefore the most effective way to utilise our workshop is with a cross-functional team.

Viral Public Relations.

The most compelling endorsement for any product or service is that which comes from someone within your closest circle of association; family, close long standing friends or personally trusted colleagues. Social media offers a unique ability to generate such endorsement through a the viral network effect. Despite most organizations understanding this effect and it’s value, much of their marketing and PR remains anti-social.

We help organizations redefine their programs and campaigns. Working with your traditional marketing or PR agency, n3w help had the social component to unlock additional value. We do this in a number of ways which include:

• Understanding the type of content that typically activates a viral network response and using this knowledge to create programs and content that leverage the social graph.
• Developing new types of content that are more powerful in the new Social media sharing environment.
• Enhancing how you currently use white papers, press releases and presentations to maximize social buzz.
• Coaching your organisation in how to create new types of networks and relationships with people online and dove-tailing this into your existing sales and customer management processes.