Digital Analytics

We believe in measurement and analysis to enable informed decision-making.

The challenge for many organisations is to know what to measure and how. This becomes increasingly complex with more channels. For instance tracking a user journey across mobile, TV and Web or measuring Social Media leverage is a complex matter.

In the early days of the web simply counting ‘how many’ was good enough. In the more complex world of multi channel digital the new question becomes ‘how valuable’.

Our approach provides clients an Analytics Frameworks that helps them make better informed decisions around channel development, content and design.

Framework Design

In order to track performance and effectiveness of your digital presence we help you define KPI’s that are specific to your organisation. A given performance indicator may require several data items in its calculation, we help you determine how to best obtain this data. The framework takes note of different audience segments.

Most importantly we help you understand when and what action to take based on these KPI’s. Using industry norms and benchmark data we help you understand the context and derive meaning from the numbers.

Data Tools

Meaningful KPI’s will be cross channel (web, mobile, IPTV, web appliance). This drives a need to gather data from a variety of different sources and generated by a number of different actions. It is insufficient to simple analyse web server log data.

We help you identify the right data acquisition and analysis tools for your environment.

User Insight

Beyond measuring performance we help you gain insight into audience behavior which can subsequently inform changes to your digital presence.

Based on actual audience behavior, we model shifts in channel / content choice as well as engagement and intent. This enables an organisation to develop a more refined view of their actual audience rather than work with industry averages and norms.