Very interesting survey by OneUpWeb and commentary on econsultancy indicates that users are not too impressed with the availability of real time social media content mixed in with traditional search engine results. Read the rest of this entry »

According to MediaWeek E.ON is offering free energy saving products to readers of the News of the World this Sunday. Readers of the News International title will receive three energy saving gadgets including plugs that automatically switch off electrical equipment and a showersave device, which regulates temperature and the flow of water to help cut utility bills. Quite how / why they picked this particular demographic we have no idea.

Reported in MediaWeek the app apparently offers news from the Conservative campaign, a guide to all the party’s key policies, and a mechanism to make party donations.Users will also be able to canvas their friends on their voting intentions and report back to the party. Whilst we would have reservations about some aspects of this functionality, what it does show is recognition that iPhone users are best reached through native applications and not mobile web sites. Given the choice, do we really believe that a real user would *want* to suffer with a browser when they could access a purpose built application?

The European Unions Data Protection Working Party has given an express order to Google: Ditch Street View images taken in the UK after six months. Read the rest of this entry »

Econsultancy presented their latest study in San Diego yesterday  Value of Social Media Report. Key messages were: Read the rest of this entry »