It’s a Bank Holiday weekend in the UK and I have not posted many videos lately, so decided this was the ideal opportunity. Last week a spent a varied few days up in Newcastle at the Thinking Digital conference. Amongst a variety of speakers I had the pleasure of listening to a short piece by a very talented man Tom Scott. The following video was recorded at a different event but is the same story. He makes a very important point in a very entertaining way, which is a very rare talent. Book him you won’t be disappointed.
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This week I have moaned quite a lot – so nothing new there then! I bitched about the Old Spice advert here and I was perhaps a bit cynical about the possible underlying motives of the WWF non-advert (it was never commissioned and it was never released) there. But this video for DimDim has it all Think about it, you are trying to sell something as dull as dishwater, lets say… web conferencing. You have an affiliate program and all the negativity and tackiness that can bring with it. You know that sex sells – but you don’t want your brand to communicate ‘we are desperate’. So what do you do. I think they may have hit the right note! What do you think?
Please note: we are only including this video in the interests of providing you with a broad cross section of digital marketing ideas… yeah right!
The overall result was a product that made sense to Apple and to the people using our site. A supplier that was easy to work with, did not get us involved in stuff we did not want or need to know (the techie bits) and gave a damn about the result.
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