In the real-world business interactions are still largely based on common courtesies, however the internet is not the real-world and the same level of etiquette often does not apply. Some time this very candid form of communication is attributed to the anonymity afforded by the internet, other times to the emerging generation with less social skills. Whatever the route cause the consequence is the same; if you are putting your brand online and embarking on the cliched “social conversation” then you need to know your audience, what to expect from them and how to deal with them. So with this in mind I thought it would be useful to have a framework within which to analyse audience member types;

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Further to our last post discussing the problems that Twitter faces, some new research indicates that Twitter might be more irrelevant than even we suggested. Whilst the social media guru community keep telling you to ‘listen’ to the ‘conversation’ on Twitter you might find that you are listening to a much smaller and more niche segment than you realise. So what are the latest figures that continue to keep Twitter in intensive care?

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You already know that the Internet landscape is becoming more complicated and the good old days of presenting just your content about your organisation are rapidly disappearing. Today you run the risk of others being able to ‘contribute’ their views about your products and services as well as airing their issues in public. But don’t despair you have the right to reply! How can you do this in the most effective way?

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Telstra. an Australian telecommunications company with approximately 40,000  people as made its social media training manual generally available online. Read the rest of this entry »