Fast Company Magazine recently printed a fascinating article about Apple and what underpins their success. It was an insightful piece and prompted me to realise that actually it has nothing to with the technology and everything to do with leadership. Read the rest of this entry »

Hardly pushing the boundaries of decency the Microsoft Kin advert showed a man taking a “bare nipple” (we assume) picture under his tee-shirt and texting this to a female whilst both at a party and having a great time with their Kin phones. But even this very harmless bit of advertising has been enough to upset some groups online. You can always guarantee that someone will be offended, whatever you do! Incredibley Consumer Reports called the original version of the ad “downright creepy.”

What do you think?

Slightly off topic for this blog, but such an interesting video we felt it was worth sharing. He probably will fix the world. An interesting insight into Bill Gates thinking and the effect that his charitable foundation is likely to have.

Microsoft has withdrawn an online ad for its browser Internet Explorer 8, which featured a woman vomiting several times, following a negative response among users. The insinuation is that her husband had been viewing hardcore pornography on his laptop, but if he had been using IE8 he could have covered his tracks. I thought it was quite poor really, almost felt they were trying to hard to be edgy. Whilst the video has been withdrawn from their dedicated IE8 site, their YouTube channel and their agencies site, it does of course still live on in other parts of YouTube… Ironic really that that they are not able to “cover their tracks”.

There is no shortage of online networks, social / business or otherwise. In fact your time is likely to be a far more constrained resource. To be effective you almost certainly need to limit the number of networks that you focus on.

How to choose?

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