There are many analytics packages available to help website owners learn more about the performance of their website. Despite being free, Google’s analytics software is certainly worthy of consideration and with the introduction of the following new features offers website owners even more insight into visitor behavior

If you require help with understanding website effectiveness, n3w can help you. Find out how

Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, data patterns are measured over daily, weekly and monthly periods. Significant changes in data trends and insights are highlighted directly in your account. You can create your own Custom Alerts that monitor your selection of dimensions and metrics that can be sent by email or displayed in the Intelligence reports.

Expanded Goals and New Engagement Goals
You can now track more conversions by creating up to 20 goals per profile. Measure user engagement with Time on Site and Pages per Visit goals.

Expanded Mobile Reporting
Google Analytics has expanded support for mobile websites and tracking for iPhone and Android mobile applications. Adding server side code to your PHP, JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script enabled phones. For mobile application developers, access the SDK and technical implementation details here. You’ll also be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section.

Unique Visitors Metric
Include the Unique Visitors metric in your Custom Report or Advanced Segments to see how many actual visitors (unique cookies) visit your website. You can select Unique Visitors as a metric against any dimensions in Google Analytics.

Advanced Analysis Features
Deeper data analysis is provided with Pivoting, Secondary Dimensions, and Advanced Table Filtering. These combined features enable you to perform in-depth, on the fly data analysis within your account.

Share Advanced Segments and Custom Report Templates
Share the URL link for an Advanced Segment or Custom Report with anyone who has an Analytics account. Sharing the link will automatically import the pre-formatted template into the person’s account. Also available now is the ability to share or hide your Advanced Segments and Custom Reports by profile.

Multiple Custom Variables
Custom variables provide the power and flexibility to customise Google Analytics to collect the unique site usage data most important to your business. Define and track visitors according to visitor attributes (member vs. non-member), session attributes (signed in or signed out), and by page-level attributes (viewed Sports section). Use custom variables to classify any number of interactions and behaviours on your site.