As I have written at some length previously SEO is not a major concern for every business or indeed online property. However, when it is appropriate then it takes more than good fortune to ensure that your content is found by the right people at the right time and acted upon. Whilst social media continues to get huge amounts of attention the reality is that generating a meaningful sales return from social channels remains nearly impossible for the vast majority of businesses, where as SEO really can deliver results. So what does it take to execute a competent SEO campaign?

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