Sep 2, 2009 3
Forrester Research have predict that Social Media Marketing spend will hit $3.1bn by 2014, estimating that social media marketing will grow at an annual rate of 34%, which is faster than any other form of online marketing. If this happened it would be bigger than email or mobile but only a fraction of the forecast for Search and Display ($31.6bn and $16.9bn, respectively) based on similar forecast.
Aug 18, 2009 0
You already understand that it costs more to acquire a new customer than to increase / revitalize an old client. Marketing Direct Magazine recently published an interesting case study looking at how Hewlett Packard used an email marketing campaign to restart dialogue with dormant contacts in its database. With email campaigns being so cost effective, maybe you could adapt this idea for your organization?
Jul 5, 2009 0
The Sphere Agency staged a very gutsy stunt for their client Nando’s recently. They hired a Bruno lookalike and a clutch of scantily clad models to arrive at the foot of the premiere’s red carpet in a pink stretch limo, half an hour before the “real” Bruno turned up.
Jul 3, 2009 0
Microsoft has withdrawn an online ad for its browser Internet Explorer 8, which featured a woman vomiting several times, following a negative response among users. The insinuation is that her husband had been viewing hardcore pornography on his laptop, but if he had been using IE8 he could have covered his tracks. I thought it was quite poor really, almost felt they were trying to hard to be edgy. Whilst the video has been withdrawn from their dedicated IE8 site, their YouTube channel and their agencies site, it does of course still live on in other parts of YouTube… Ironic really that that they are not able to “cover their tracks”.
Apr 7, 2009 0
If B2B marketing emails could talk http://bit.ly/RVdqW
This is so funny, but sadly so true too!
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