The rapid adoption of mobile and location aware smartphones has seen the dawn of location based applications. Whilst often based around gaming, these applications enable hyper-local marketing. Currently Foursquare appears to be the dominant application in this space, with brands such a Starbucks being quick to see the potential and get involved. Checkin-apps, as they are starting to be called, are likely to be incorporated into many social platforms and become a normal part of consumer behaviour. Facebook is already rolling out a checkin feature, and other smaller sites are likely to follow. The time is right to work out what geo-aware functionality could mean to your business. This post highlights some of the second tier players that you should be aware of.

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Most people are aware of the dangers of computer based viruses, Phishing emails and online scams. But the threat to your smartphone is potentially much more serious. Are you up to speed on the risks and how to keep your money safe?

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AdMob have published their latest (May) analysis of the mobile marketplace. Apparently this will be their last report (for fairly obvious reasons). However it does make interesting reading and shows that Apple are the top device manufacturer within the AdMob network. Other key facts include: Read the rest of this entry »