As I have written at some length previously SEO is not a major concern for every business or indeed online property. However, when it is appropriate then it takes more than good fortune to ensure that your content is found by the right people at the right time and acted upon. Whilst social media continues to get huge amounts of attention the reality is that generating a meaningful sales return from social channels remains nearly impossible for the vast majority of businesses, where as SEO really can deliver results. So what does it take to execute a competent SEO campaign?

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Finding people you are interested on Twitter can be a little bit of a challenge. There are of course the Twitter supplied tools for doing this, like “find people” (although at the time of writing this post that seems to be broken. Search on the net has of course always been dominated by Google, so it makes sense to use this trusted resource for finding your “gold” on Twitter. Here is a quick tip that might help you refine your results.

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