The humble blog, despite being mentioned frequently, it seems to remain often misunderstood. Yet this established vehicle provides clear and quantifiable value for Charities and Professional Services organizations, as well as many other B2B businesses.  In this article I try to address some of the main reasons your organization should invest time into this social channel (you did know it was a form of social media didn’t you?), as well as describing the common pitfalls to avoid. Whilst it would be possible to write a book about blogging for businesses, this article will point you in the write direction. Read the rest of this entry »

In this world of up to the minute information, user participation and conversational communication, you may wonder if there is still a role for the traditional website? The answer is certainly yes. But in order to keep pace you almost certainly need to modernise it by integrating a blog. Why is a blog important and how do you create a successful one? Read the rest of this entry »

We seem to hear a lot about augmented reality these days. Perhaps not as much as 3d cinema or more recently the World Cup… but still quite a lot. What is all the fuss about and is anyone really doing anything interesting and valuable with augmented reality yet? Come to that what is augmented reality?

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Increasingly Social Media (SoMe) is being seen as a corporate resource and not just the domain of the marketing and communications team. After Marketing, HR have been one of the first departments to adopt SoMe, and for good reason. Not only do HR need to be concerned about employees SoMe usage, they also potentially have an important new resource to enhance to the recruitment process. But could using SoMe as part of the selection process, specifically candidate screening, turn out to be a problem? Read the rest of this entry »

LinkedIN is rolling out a complete overhaul of its Groups feature over the next few weeks, in a bid to try and become a little more contemporary in the experience they deliver. For some time LinkedIN seems to have almost hidden behind the excuse of being a “business” platform, but perhaps they have realised that their future survival will require them to meet modern users web expectations, often set outside of business? So what are these new features and what will it mean to your business on LinkedIN?

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