It’s a Bank Holiday weekend in the UK and I have not posted many videos lately, so decided this was the ideal opportunity. Last week a spent a varied few days up in Newcastle at the Thinking Digital conference. Amongst a variety of speakers I had the pleasure of listening to a short piece by a very talented man Tom Scott. The following video was recorded at a different event but is the same story. He makes a very important point in a very entertaining way, which is a very rare talent. Book him you won’t be disappointed.
This week I have moaned quite a lot – so nothing new there then! I bitched about the Old Spice advert here and I was perhaps a bit cynical about the possible underlying motives of the WWF non-advert (it was never commissioned and it was never released) there. But this video for DimDim has it all Think about it, you are trying to sell something as dull as dishwater, lets say… web conferencing. You have an affiliate program and all the negativity and tackiness that can bring with it. You know that sex sells – but you don’t want your brand to communicate ‘we are desperate’. So what do you do. I think they may have hit the right note! What do you think?
Please note: we are only including this video in the interests of providing you with a broad cross section of digital marketing ideas… yeah right!
Many people consider me “old fashioned” – and they may be right! For instance I can remember when people bought “Hi Karate” aftershave and may have even bought some Old Spice myself. Another old fashion view of mine is that marketing and advertising needs to reach a target demographic and in some way move them along the buying process. Am I wrong? Enjoyed watching this from Wieden + Kennedy but wasn’t entirely clear who it was aimed at!
It amazes me that making a fuss over web browsers is such a big issue for so many freelance web designers. It has seemed obvious to me for some time that the vast majority of users could not care less about which browser they use and certainly have no interest in the finer points of “browser performance” – take a look at the video at the end of this post, it makes the point perfectly from REAL users perspectives! That being the case it is fairly obvious that Microsoft will continue to own the browser space on Windows and Firefox will remain an irritation (another browser to test against). So interested to read that Google has taken a very material step with it’s browser Chrome…
Think about it, you are trying to sell something as dull as dishwater, lets say… web conferencing. You have an affiliate program and all the negativity and tackiness that can bring with it. You know that sex sells – but you don’t want your brand to communicate ‘we are desperate’. So what do you do. I think they may have hit the right note! What do you think?
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