Artisan Profit Analyser
Price your handmade work.
Pay yourself properly.
Set the gross margin you want. Enter your materials, your time and the hourly rate you deserve. Artisan Profit Analyser gives you the sales price — with Etsy fees, payment processing and shipping already built in, so your time is never the cost nobody accounted for.
Exclusive to iPhone · One-time purchase · No subscription
Handmade pricing has a cost most calculators forget: your own time.
A piece that "only cost £4 in materials" can quietly represent an hour of unpaid work. Add Etsy's fees and postage on top, and a sale that felt like a win can leave you with a few pounds for an hour of skilled making — or less.
Most makers price by feel: materials, a rough uplift, done. It rarely includes an honest hourly rate for the time a piece actually takes — the making, the finishing, the packing. That is the cost that keeps handmade businesses running on goodwill instead of profit.
And even the costs that do get counted often miss the ones that eat into a sale after the fact: Etsy's listing fee, transaction fee and payment processing, plus the postage and packaging that go out with every order.
Artisan Profit Analyser is built around a single question: what do you need to charge to protect your margin once your materials, your time, your marketplace fees and your shipping are all counted — every time, not just when you remember to check.
Materials-only pricing
Artisan Profit Analyser
Every cost that matters. One sales price.
Artisan Profit Analyser is deliberately simple — a single calculator, not four modes to choose between. Set your target and it works out your price.
"What does one item actually cost to make?"
Enter the cost of every material and component that goes into a single piece — raw materials, findings, packaging inserts, anything that is consumed per item. This is your cost of goods baseline.
"An hour of my work is worth — what, exactly?"
Set the hourly rate you want to earn and how long the piece actually takes to make, start to finish. The app turns that into a real labour cost, treated exactly like any other cost of goods — not a favour you do for free.
"I need a 40% margin — what do the fees cost me?"
Set the gross margin you want to protect. Configure your fee structure once — Etsy's listing fee, transaction fee and payment processing for your location and category, or any other platform or channel — and reuse it every time you price something new.
"So what do I actually list this for?"
Artisan Profit Analyser returns the sales price that hits your target margin once materials, your time, platform fees and shipping are all deducted — with the fee and your labour cost shown in cash, not just as a percentage.
Real numbers for handmade work
Four inputs feed the calculator. Miss one and your margin is a guess — Artisan Profit Analyser keeps all four in view every time you price a piece.
Materials & components
Everything consumed making one item — raw materials, findings, packaging inserts. The starting point for every calculation.
Your time
Your desired hourly rate, multiplied by the time a piece actually takes to make. Turned into a real cost, not left out.
Platform fees
Configure Etsy's fees for your location and category — or any other platform. The cash cost is shown at your actual sale price, not an estimate.
Shipping & packaging
Postage, packaging and any protective materials you send out with every order — modelled as a real cost against profit.
Configure your own fee assumptions for Etsy or any other selling channel. Artisan Profit Analyser is not affiliated with any marketplace.
Artisan Profit Analyser is not affiliated with, endorsed by or sponsored by Etsy, Folksy, Shopify or any other marketplace. Platform names are used only to describe configurable fee modelling.
Built for the moments that matter
One calculator, reconfigured for wherever you're selling.
You've hand-thrown a ceramic mug. Materials cost £4.20, it takes 45 minutes and you value your time at £15 an hour. You want a 40% gross margin and sell on Etsy UK.
Artisan Profit Analyser works out the sales price that covers your materials, your labour and Etsy's fees — solving the price even though the fees themselves depend on it. You list with a number you calculated, not one you guessed.
A price that pays for your materials and your hours — not just the clay.
A local gift shop wants to stock your work at a trade price, and you're also taking a stall at a Christmas market with no platform fees — just a stall fee.
Set the fee structure to match — zero, a flat stall cost, or a trade discount — and run the same calculator for each. The same materials and time cost carries across every channel you sell through.
One calculator, reconfigured per channel — not a separate spreadsheet for each.
Handmade pricing is not a rounding error. Your time deserves a real number, not a rough guess. Artisan Profit Analyser gives you the sales price that protects your margin, in seconds.
Built alongside Seller Profit Calculator for independent sellers
Artisan Profit Analyser is the handmade-focused sibling to Seller Profit Calculator's four-mode calculator for reselling and general online selling. Same design, same commitment to real numbers — reconfigured for makers, artisans and producers pricing their own work.
Practical, iPhone-first tools for people who sell products online — without the bloat of heavyweight ecommerce software.
One calculator.
The right price, every time.
Handmade pricing deserves the same rigour as any other business decision — your materials, your time, your fees, your margin, all in one number. Artisan Profit Analyser gives you that number in seconds.
Available as a one-time App Store purchase. No subscription. No account required.
Exclusive to iPhone · Available now on the Apple App Store
Questions about Artisan Profit Analyser
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Artisan Profit Analyser is an iPhone app built for makers, artisans and producers of handmade items. It is a single, focused calculator: set your target gross margin, enter your materials cost, your time and your desired hourly rate, and your marketplace fees and shipping — the app returns the sales price that hits your margin, with every cost accounted for.
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Seller Profit Calculator is four general-purpose calculators for anyone reselling or sourcing stock to sell online. Artisan Profit Analyser is deliberately simpler — one calculator — but built around the specific realities of pricing handmade work, most importantly turning the time a piece takes to make into a real labour cost, not something left out entirely. Both are part of the SME Retailer Toolkit.
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You set your desired hourly rate and the time a piece actually takes to make. Artisan Profit Analyser multiplies the two into a labour cost and treats it exactly like any other cost of goods — so the price you land on pays for your materials and your hours, not just your materials.
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Yes. You configure your fee assumptions — listing fee, transaction fee and payment processing — to match Etsy for your location and category, and the app calculates the cash cost at your actual sale price. Artisan Profit Analyser is not affiliated with, endorsed by or sponsored by Etsy.
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Yes. The fee structure is fully configurable, so you can set it to zero for a cash stall at a market, add a flat stall fee, model a trade or wholesale price, or match any other marketplace's fees. It is the same calculator, reconfigured for the channel you are pricing for.
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Gross margin and mark-up answer different questions, and margin is what tells you what proportion of the sale price you actually keep. Because platform fees are usually a percentage of the sale price, solving for a target margin is an iterative calculation — the fee changes as the price changes. Artisan Profit Analyser solves this automatically rather than asking you to estimate.
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No. Artisan Profit Analyser is available as a one-time App Store purchase. No subscription, no recurring charges and no account required.